April 19 2020
Asset allocation is the most critical decision for long-term investors; turns out, it’s critical for laundry detergent manufacturers as well. Although the overall, US fabric care industry posted a respectable 2.1% gain in sales to more than $7.5 billion, a closer look at the numbers reveals some categories and companies are doing much better than others. For example, powder detergent sales continue to plunge, and liquids are losing to unit dose forms.
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